Bloomingdale’s date rape ad shows why the idea of the “friend zone” is so pernicious

I’ll bet the ad folks at Bloomingdale’s thought they could hide behind the gender-neutral pronouns in “when THEY’RE not looking” rather than “when SHE’S not looking.” As if encouraging date rape would be non-violent even if it could be made non-sexist.

we hunted the mammoth

No, Bloomingdales. no. No, Bloomingdale’s, just no.

If you haven’t already seen this on Twitter, here’s something terrible for you: the image above comes from a catalog for Bloomingdale’s.

Because, apparently, a group of actual human beings sat around a table trying to come up with new ways to sell clothes this holiday season and decided that, really, there was no better way to do that than by conjuring up visions of holiday-themed date rape.

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About alysonmiers

Alyson the Incorrigible of House Miers; High Priestess of Sparkly Fractal Flames; Summoner of Creative Insults; Wrangler of Adverbs, Semicolons and Conditional Clauses; Bane of Euphemisms; Mixer of Genres; and Mother of Witches.